Published
April 19, 2023
Category
YouTube Ads
client
India & United Kingdom
YouTube Ads Case Study
01. Goals
Video Views via Google Ads, Faceboo Ads & Instagram Ads
02.Solution
Google Ads – Video Ads(YouTube Ads)
Facebook & Instagram Ads – Video Ads
03. Step To Get More Reach & Views
- The first R&D, I perform in-depth market research & Analysis.
- Next, We create a marketing strategy & budget according to my research & analysis along with ad copies and headlines to build a campaign structure
- Third, We set up the campaign with different objectives & bidding strategies.
- Fourth, We reviewed & optimized their ad campaign gradually to improve performance to ensure a good result.
04. Google Ads Campaign Strategy
- In Google Ads, we planned to run 2 video brand awareness campaigns with 2 different types & Biding Strategies.
- We identified the potential target audience for views and we get a good amount of views with the subtypes Ad sequence & CPV Bidding strategy at Just 14 paisa Avg. per view.
05. Facebook & Instagram Campaign Strategy
- In Facebook & Instagram Ads, We try to run 3 Different Objectives Brand awareness, General Boost & Video Views with 2 different Bid strategies.
- We identified the potential target audience for views and We get a good amount of views with the Brand awareness video views & High Volume Bidding strategy at Just 3 paisa Avg. per view.
06. Challenges
- To Keep Lower CPV Rate in Google, Facebook & Instagram
- Error fixing on Facebook & Instagram
- Budget Optimization
- Biding strategy analysis
