Published
April 19, 2023
Category
Google Ads
client
London, UK
Google Ads For Cleaning Company
01. Summary
In the UK, there are thousands of cleaning companies operating in and around London. We worked with many cleaning companies as a Digital Marketing agency.
If you are an owner of a cleaning company reading this case study, then you would know how Google Ads can help you get more leads in a quick time.
02. Working Process
Here in this case study, We are going to see how we have helped one of the cleaning companies in the UK to get more
inquiries from Google Ads with normal spending in Google.
We have been closely working with many cleaning companies in the UK for both Facebook Ads & Google Ads,
Below you can see one such client where we have spent around £1.8k in Google Ads and have nearly got 80+ bookings
through their website in the cleaning niche.
Our consultants closely work with the business niche and will work closely with the clients to understand the business better and plan the perfect strategy which will work. Below you can see some of the keywords for which we have made the users click on the ads and land on the cleaning niche website
Searches for cleaning service-related terms are mostly from mobile devices. The below data shows the percentage of clicks to the ads from different devices. It shows that the majority of the clicks are from mobile devices
To improve the conversion rate, Our web developer has worked with the landing pages and made it more mobile-friendly to
ensure that the website performs better on mobile devices as well.
Roughly one of our client from the cleaning niche have spent £20k in 12 months time with Google Ads. By seeing the
results with us, they have increased the budget for Google Ads and as a result, We helped them by flooding more inquiries.
So when it comes to paid marketing campaigns, We will fine-tune everything right from the landing page optimization, choosing the best keywords for Ads, monitoring the campaigns, and updating them regularly to improve the quality score, etc.
Why you need Google Ads for your Cleaning Company?
If you have a cleaning company and you want to increase your visibility and reach a larger audience, using Google Ads can be a highly effective marketing strategy. Here are some reasons why you might consider using Google Ads for your cleaning company:
Targeted Advertising: With Google Ads, you can target specific keywords related to cleaning services that potential customers might be searching for. You can also target specific locations, so that your ads are only shown to people in your service area.
Increased Visibility: Google Ads can help your cleaning company appear at the top of search engine results pages (SERPs) for relevant search queries. This can increase your visibility and make it easier for potential customers to find your business.
Cost-Effective: Google Ads can be a cost-effective way to advertise your cleaning company, as you only pay when someone clicks on your ad. This means that you can control your advertising budget and ensure that you are getting a good return on investment (ROI).
Measurable Results: With Google Ads, you can track the performance of your ads and see how many clicks, impressions, and conversions your ads are generating. This can help you optimize your advertising strategy and make data-driven decisions.
Overall, using Google Ads can be a highly effective way to promote your cleaning company and attract new customers. However, it’s important to ensure that your ads are well-targeted, well-designed, and well-optimized in order to maximize their impact.
