Published
April 19, 2023
Category
Google Ads
client
Local Australian
Google Ads Case Study For Cab Service
01. Goals
They wanted to establish an online presence and generate leads & calls while focusing on generating revenue from their services. They mostly target airport transfers along with other local transfers to generate revenue for their business.
02. Working Process
- First R&D, in-depth marketing research & Competitor Analysis.
- Marketing strategy & budget according to our research & analysis along with ad copies and headlines to build a campaign structure.
- We set up the 3-call campaign with different bidding strategies.
- Fourth, We reviewed & optimized their ad campaign gradually to improve performance to ensure a good result.
03.Google Ads Campaign Strategy
We setup 3 Search Ad with call extension campaign with different Ad copies & Bidding Strategies
We identified the potential target audience for booking and we get a good amount of calls with more than 12% Avg. CTR(Click Through Rate) & Avg. CPC(Cost Per Click) $1.88.
04.Result
First Month:
Ad Spend – 1.86K AUD & Leads/Calls – 371
Second Month:
Ad Spend – 2.4K AUD & Leads/Calls – 906
04. Overall Performance
